About Diamatrix Planning Consultants
Diamatrix Planning Consultants is a Melbourne-based urban planning and development consultancy led by experienced Registered Planner Gbenga Tokun.
The business provides planning and development consulting services across Victoria, helping clients navigate planning approvals, development applications, and urban development projects.
While the business had built a strong reputation through professional expertise and client relationships, its digital presence was limiting growth opportunities.
In February 2025, Diamatrix Planning Consultants partnered with Melbourne Web Digital to modernise their online presence and improve their digital infrastructure.
The Challenge
Like many professional service businesses, Diamatrix Planning Consultants had a website that no longer reflected the quality of the services they provided.
After conducting a full digital audit, we identified several issues affecting usability, visibility, and business growth.
Key Challenges
- Outdated Website Design
The existing website lacked a modern user experience and did not effectively communicate the company’s expertise and services. - Poor Website Navigation
Visitors struggled to find relevant information quickly, making it difficult for potential clients to understand service offerings. - All Services Located on a Single Page
Important services were grouped together on one page, creating a poor user experience and limiting opportunities for SERP visibility. - Limited Search Engine Visibility
The website lacked a strong SEO structure, making it difficult for Google to understand and rank individual services. - Outdated Email Infrastructure
The business was using a basic cPanel email system that lacked the reliability, collaboration tools, and security features required for a growing consultancy.
Our Strategy
Our objective was simple:
Create a professional digital platform that would improve user experience, strengthen online visibility, and support future business growth.
To achieve this, we focused on two key areas:
1. Website Redesign & SEO Foundations
We completely restructured the website to improve usability and search engine performance.
What We Implemented
- Modern, responsive website design
- Improved navigation and user journey
- Dedicated service pages for individual planning services
- SEO-friendly website architecture
- Optimised page URLs and internal linking
- Professionally written content aligned with client expertise
- Mobile-friendly experience across all devices
- Improved calls-to-action throughout the website
2. Google Workspace Email Migration
To improve business communication and operational efficiency, we migrated the company’s email system from cPanel to Google Workspace.
Migration Improvements
- Professional Google Workspace setup
- Gmail integration
- Google Drive collaboration tools
- Google Calendar integration
- Google Meet functionality
- Improved security and reliability
- Minimal business disruption during migration
The Results After 3 Months
Within just three months of launching the new website and digital infrastructure improvements, Diamatrix Planning Consultants experienced measurable growth across key business metrics.
Why These Results Matter
For professional service businesses, website traffic alone is not the goal. The real measure of success is generating meaningful enquiries from potential clients actively seeking services.
By improving website usability, creating dedicated service pages, strengthening SEO foundations, and upgrading business communication systems, Diamatrix Planning Consultants now has a digital platform designed to support long-term growth.
The new website not only presents the business professionally but also makes it easier for prospective clients to find information, build trust, and make contact.
Client Feedback
“We used Melbourne Web Digital for the redesign of our website and migrating our email system from cPanel to Google Workspace. They went about the task with a very high level of professionalism. The tasks were completed very smoothly with no issues and to our complete satisfaction. We highly recommend their services.”
– Gbenga Tokun, Diamatrix Planning Consultants
Looking to Modernise Your Business Website?
Whether you need a website redesign, SEO strategy, PPC, or complete digital infrastructure upgrade, we can help you build a stronger online presence that delivers measurable results.