About Dr Jane Harding
Dr Jane Harding is a highly respected Melbourne endocrine surgeon specialising in thyroid and parathyroid surgery. As a Fellow of the Royal Australasian College of Surgeons, Dr Harding has built a strong reputation for providing expert surgical care and compassionate patient support.
While her professional reputation was excellent, her online presence was not effectively communicating her expertise or helping potential patients find her services through Google.
That is where Melbourne Web Digital stepped in.
The Challenge
Before working with Melbourne Web Digital, Dr Jane Harding’s digital presence faced several obstacles that were limiting online growth and patient enquiries.
Key Issues Identified
- Outdated website design
- Confusing website navigation
- Limited local SEO visibility
- Under-optimised Google Business Profile
- Lack of clear conversion pathways for patients
The website did not reflect the quality of care and professionalism that patients experienced in person.
As a result, potential patients were struggling to find important information, and Google had difficulty understanding the full scope of Dr Harding’s services.
Our Strategy
We developed a comprehensive digital growth strategy focused on improving both search visibility and patient experience.
Website Redesign
We completely modernised the website to create a professional and trustworthy online presence that matched Dr Harding’s reputation.
SEO-Friendly Site Structure
Google Business Profile Optimisation
We optimised Dr Harding’s Google Business Profile through service categories, optimised business information, regular updates and posts, new photos and profile enhancements, and improved local search relevance.
The Results
Over the 10 months, Dr Jane Harding experienced significant improvements across both organic search and local visibility.
Google Search Console Results
Google Analytics Results
Google Business Profile Results
Why These Results Matter
For healthcare providers, success is not simply measured by website traffic.
The real goal is helping patients find accurate information, build trust, and confidently take the next step towards treatment.
By improving website usability, local visibility, and search performance, Dr Jane Harding now has a digital presence that reflects the quality of care she delivers every day.
Patients can easily find information about thyroid and parathyroid conditions, understand their treatment options, and contact the practice when they need specialist support.
Client Feedback
“I’m extremely pleased with the results of my Google My Business optimisation and the new website layout. The team at Melbourne Web Digital has been fantastic, and I wouldn’t hesitate to recommend them to anyone looking for quality digital marketing services for their business.”
— Dr Jane Harding
Looking to Grow Your Healthcare Practice Online?
Dr Jane Harding’s case study demonstrates how a strategic combination of website redesign, SEO, local search optimisation, and patient-focused content can dramatically improve online visibility and engagement.
Ready to discuss your goals? Contact Melbourne Web Digital today.