The Challenge
Genuine Appliance Repairs provides fast and reliable appliance repair services across Melbourne.
Like many service-based businesses, they relied heavily on being found at the exact moment customers needed help.
The problem?
When someone’s fridge stops working, or their washing machine breaks down, they don’t spend days researching providers. They jump on Google and call the business they trust most.
To stay competitive, Genuine Appliance Repairs needed a Google Ads strategy that would:
- Generate consistent enquiries
- Increase qualified leads
- Reduce wasted ad spend
- Maximise bookings from high-intent customers
- Deliver measurable revenue growth
The goal was simple.
Generate more service bookings while maintaining a strong return on investment.
Our Google Ads Strategy
Rather than chasing clicks, we built campaigns designed to generate real enquiries and booked jobs.
What We Implemented
- High-intent keyword targeting
- Service-specific Google Search campaigns
- Conversion tracking and lead monitoring
- Geographic targeting across Melbourne service areas
- Ad copy testing and optimisation
- Budget allocation based on performance data
- Continuous bid and campaign adjustments
- Search term analysis to remove wasted spend
By focusing on people actively searching for appliance repair services, we were able to attract highly qualified traffic ready to book.
The Results (May 2026)
Over a 30-day period, the campaign delivered outstanding results.
Campaign Performance
What These Numbers Mean For The Business
The standout result was the 248 conversions generated within a single month.
With each successful conversion producing a minimum service charge between $350 and $500 + GST, the campaign created a significant revenue opportunity.
Conversion Growth That Matters
The campaign achieved a conversion rate of approximately 49%, meaning nearly one out of every two visitors took action after clicking an ad.
For a local service business, this demonstrates:
- Strong audience targeting
- Highly relevant ad messaging
- Effective campaign structure
- High customer intent
- Excellent lead quality
Most importantly, it delivered enquiries that could be turned into real jobs and real revenue.
Why The Campaign Worked
Many businesses focus on generating more clicks.
We focus on generating more customers.
The success of this campaign came from combining:
-
Data-Driven Decision Making
Every optimisation was based on performance data rather than assumptions. -
High-Intent Traffic
We targeted customers actively searching for appliance repair services in Melbourne. -
Continuous Optimisation
Campaigns were monitored and refined to improve performance throughout the month. -
Conversion-Focused Strategy
Every part of the campaign was designed to encourage enquiries and bookings.
Looking To Generate More Leads From Google Ads?
If you’re spending money on Google Ads but not seeing the enquiries, calls, or sales you expect, it may be time for a smarter strategy.
At Melbourne Web Digital, we build Google Ads campaigns that focus on what matters most — generating qualified leads and helping your business grow.
Book your free consultation today and discover how Google Ads can become one of your most profitable marketing channels.