About Magic New Family Homes
Magic New Family Homes is a Melbourne-based custom home builder focused on creating quality homes designed around each family’s lifestyle and vision.
With more than 20 years of industry experience and a strong reputation for customer satisfaction, the business had already built trust with homeowners. However, their website was not helping them attract enough visibility online.
Like many construction businesses, their workmanship was excellent, but their digital presence wasn’t generating the level of exposure needed to compete effectively in Melbourne’s highly competitive building market.
The Challenge
Before partnering with us, Magic New Family Homes faced several online growth challenges.
We identified several key issues:
- Outdated website design and user experience
- No dedicated service pages targeting important home building services
- Weak keyword rankings on Google
- Low online visibility across Melbourne
- Limited opportunities to attract organic traffic
- Poor search presence for high-intent home building keywords
The result was simple:
Potential customers were searching for home builders online, but Magic New Family Homes was not appearing prominently in search results.
Our Strategy
Our goal was to create a website and SEO foundation that would help the business become more visible to homeowners actively searching for custom home builders in Melbourne.
1. Complete Website Redevelopment
We redesigned and rebuilt the website with a modern, professional look that better represented the brand. This helped create a better experience for both users and search engines.
2. Service Page Creation
One of the biggest opportunities was the lack of dedicated service pages.
We created targeted service pages designed around the specific services customers search for when looking for a builder.
This allowed Google to better understand the business offerings while helping users find the information they needed more quickly.
3. SEO Keyword Targeting
4. AI Search Optimisation
As search behaviour continues to evolve, we also structured content to improve visibility across AI-powered search experiences.
This included a clear content hierarchy, entity-based optimisation, helpful content improvements, and structured information architecture. The goal was to increase discoverability across both traditional search and emerging AI search platforms.
The Results
Key Outcomes
- 331% increase in organic website clicks
More potential customers are now finding the website through organic search. - 80% of Target Keywords Reached the Top 20 Positions
A significant increase in keyword visibility across important search terms. - 14% of Keywords Reached Google’s First Page
Improved rankings for valuable industry and location-based keywords. - Visibility Across AI Search Platforms
The website is now positioned to benefit from the growing trend of AI-driven search experiences. - Stronger Brand Presence Online
The business now has a modern digital presence that better reflects its experience, reputation, and quality workmanship.
Why These Results Matter
For a home builder, visibility is everything.
When homeowners start researching builders, most begin with Google.
By improving website structure, creating targeted service pages, and implementing a strategic SEO campaign, Magic New Family Homes is now reaching more potential customers during the early stages of their decision-making journey.
Client Testimonial
– Magic New Family Homes
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