Overview
Growing an e-commerce business is not simply about attracting more website visitors. Many online stores generate traffic every day but struggle to turn those visitors into paying customers.
That was the challenge facing Tigar Bathrooms before partnering with Melbourne Web Digital.
Despite investing in Google Ads, the business was experiencing inconsistent results, rising advertising costs, and an online store that was not converting at the level it should.
Our goal was simple:
Build a complete e-commerce growth system that increases sales, improves return on advertising spend, and creates sustainable long-term growth.
The outcome exceeded expectations.
Within months, Tigar Bathrooms achieved over 287% growth in online sales, stronger advertising performance, and a significant increase in overall e-commerce revenue.
About Tigar Bathrooms
- Bathroom tapware
- Showers
- Mixers
- Bathroom accessories
- Kitchen tapware
- Renovation products
The Challenge
Website Performance Issues
The existing e-commerce store lacked the premium experience customers expect when purchasing high-value bathroom products online.
Several factors were impacting conversions:
- User experience was inconsistent
- Mobile shopping experience needed improvement
- Product browsing was not intuitive
- The website structure was not fully optimised for search engines
- Conversion pathways were unclear
Google Ads Performance Challenges
The business was already spending money on advertising, but the campaigns were not delivering the best possible return.
Key issues included:
- Inefficient campaign structure
- Budget wastage on lower-quality traffic
- Limited conversion tracking insights
- Inconsistent sales performance
- Difficulty scaling profitable campaigns
Limited Long-Term Growth Strategy
While paid advertising generated some traffic, there was no strong foundation supporting sustainable growth through improved website performance and search visibility.
As a result, revenue growth remained unpredictable.
Our Strategy
Rather than focusing on one marketing channel, we created a complete e-commerce growth strategy designed to improve every stage of the customer journey.
1. E-commerce Website Redesign
We redeveloped the online store with a strong focus on user experience and conversion optimisation.
Key improvements included:
- Modern, premium e-commerce design
- Mobile-first user experience
- Faster website performance
- Improved navigation and product discovery
- Better category and product page structure
- Streamlined checkout experience
- SEO-friendly architecture
The goal was to make it easier for customers to find products, build trust, and complete purchases.
2. Google Ads Campaign Rebuild
Instead of making small adjustments to existing campaigns, we rebuilt the advertising account from the ground up.
Our Google Ads strategy included:
- Campaign restructuring
- High-intent keyword targeting
- Shopping campaign optimisation
- Audience refinement
- Improved conversion tracking
- Ongoing bid and budget optimisation
- Product feed improvements
This allowed us to focus advertising spend on users most likely to purchase.
3. Conversion Rate Optimisation
This included:
- Clearer calls-to-action
- Improved product presentation
- Better trust-building elements
- Enhanced mobile usability
- Simplified purchase journey
The result was a stronger customer experience and higher conversion rates.
The Results
Online Store Sales Growth
Total Sales Growth
$11,541.87 Total Sales
287% increase
Average Order Value Growth
$430.95 Average Order Value
64% increase
Why These Results Matter
Many businesses focus on vanity metrics such as clicks and impressions.
What matters most is revenue.
- More online sales
- Higher average order values
- Better advertising efficiency
- Increased customer demand
- Improved shopping experience
- Stronger foundation for future SEO growth
The Key Takeaway
The success of Tigar Bathrooms was not driven by a single tactic.
- Traffic Getting the right people to the website through strategic Google Ads campaigns.
- User Experience Creating a professional e-commerce experience that builds trust and encourages purchases.
- Conversion Optimisation Removing friction from the buying journey so more visitors become customers.
When these elements work together, growth becomes predictable and scalable.
Looking to Grow Your E-commerce Store?
Book your free consultation with Melbourne Web Digital today and discover how we can help turn traffic into revenue.